Nars is taking risqué marketing to the next level.
The 25-year-old beauty company, best known for its Orgasm blush — among other shade names that are sexual innuendos — has social media abuzz over its newest campaign.
Nars posted the raunchy video — which shows a nude lipstick melting into the phallic shape — to its Instagram account with the caption: “When the nudes keep you up all night.” Social media was quick to react, with many expressing their shock at the campaign. Model Chrissy Teigen, for one, poked fun at the campaign on her Twitter account.
honestly in love with this color and now I must have it to soften my boner
— christine teigen (@chrissyteigen) August 12, 2019
“The View” cohost Meghan McCain for another, responded to the video campaign, claiming the brand’s blush is her favorite to use.
It’s my favorite blush 😕
— Meghan McCain (@MeghanMcCain) August 12, 2019
Beauty influencers, including Nicolette Mason and Manny Gutierrez, have also reacted to the campaign, praising the brand for its unique marketing.
Francois Nars is our sex positive makeup king!!!!
— nicolette mason (@nicolettemason) August 12, 2019
Honestly I live for NARS branding lol ❤️ #orgasm
— Manny MUA (@MannyMua733) August 13, 2019
While some are amused by Nars’ marketing tactic,