EXCLUSIVE: AMI to Hold Shanghai Fashion Show 

PARIS — For its first fashion show outside of France, AMI is headed to Shanghai. Signaling a fresh Asian thrust for the brand, the show will be held on Oct. 12, preceded by pop-up stores in Shanghai, Beijing and Chengdu, which will open on Oct. 1.
“We’re heading into our ninth year and the number nine is a lucky number for me so we decided to celebrate this anniversary rather than the 10th,” Alexandre Mattiussi, AMI creative director, told WWD.
Mattiussi, who showed his label’s first collection in January 2011, said the label has a certain resonance in Asia.
“It’s a French designer at an affordable price point,” is how chief executive officer Nicolas Santi-Weil described the label’s positioning. Mattiussi started the label because “he loved beautiful things but he felt a little disconnected with reality because all the garments he was designing were sold at a price point that he could not afford himself,” said Santi-Weil, recalling the designer’s days at Givenchy.  
“AMI is appreciated in Asia because it’s a Parisian postcard,” said Mattiussi. At the same time, he said he might make small adjustments, like changing a fabric or a certain color. 
“We continue the story we started in Europe, it’s uninterrupted, the

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