Bergdorf’s Fetes Jonathan Daniel Pryce’s ‘Garçon Style’ Book

Subjects and friends turned out in force at the Goodman’s men’s store earlier this week to celebrate “Garçon Style,” a new book by award-winning photographer Jonathan Daniel Pryce that chronicles his street-style images. The book offers up nearly 300 photos of men in New York, London, Milan and Paris, a foreword by Sir Paul Smith and a selection of interviews with each of the city’s most stylish men.
Bruce Pask, men’s fashion director of Bergdorf Goodman, said his relationship with Pryce has actually blossomed into a friendship over the years so he wanted to not only help promote the book, but also show off the fall selection in his B. shop on the store’s third floor.
“He’s one of those people that you just enjoy seeing,” Pask said. “His work has an artful character and this book is like an extension of the shop.” In fact, the store reproduced images from the book and “hung them like shingles” on a wall next to the B. shop, providing some interesting visuals on the floor.
And Bergdorf’s is also selling the book. “It’s an easy pick-up item,” Pask said. “It’s a paperback and only $ 30. I love that he’s able to make fashion and photography

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