While many of her fashion blogger contemporaries are boosting their personal brands by launching their own labels through online retailers — a trend as of late — Jacey Duprie of Damsel in Dior is showcasing her virtual world “IRL” with a brick-and-mortar location this fall.
“I want to get it open, like, yesterday,” said Duprie inside Platform, the trendy shopping project in Culver City and location of her pop-up, By Damsel. The two-month lease, with the option to extend, starts Nov. 1. “As soon as we can get in there, get it painted, get set up, we’re open.”
“Everything now is so digital,” she continued. “The whole influencer space is so saturated now, as well. I wanted to think outside the box. I wanted something for people to come and experience the brand firsthand, a space where they could feel everything we stand for, the touch, the smell, the overall aesthetic of the brand, in person.”
She described that aesthetic as “elevated basics, pieces that you’ll be able to wear for years to come, that can be incorporated with today’s trends.” The 600-square-foot shop will feature a range of items she has curated — priced $ 20 to $ 2,000 — from about a dozen
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