This startup is tackling women's bladder leakage with grace (and a subscription business)

This startup is tackling women's bladder leakage with grace (and a subscription business)No one likes to talk about urinary incontinence, but the loss of bladder control is something that impacts millions of people around the globe. According to a 2018 University of Michigan poll of 1,000 women ages 50 to 80, nearly half said that they sometimes leak urine. Unsurprisingly, the market for disposable incontinence products is sizable.



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